Posted by: jinoe | April 27, 2007


Brand names are important to sell a product.  Others have become so popular that they became household names and became a generic name.  Other people are still so stubborn to use the name of the brand rather than its generic name.  I’m one of those stubborn people.  Here are my list of brand names I often hear being misused.

Colgate – toothpaste.  Still being used in the provinces.
Coke – carbonated drink.  Still being used by some people.
Eskinol – Astringent.  Not many says it this way but I do.
Frigidaire – I hear this often when I was young.  I was even surprised to see the actual brand in one of the appliance centers.  Only in the Philippines?
Gasul – Liquefied Petroleum Gas.  I still call it Gasul.
Gilyet – razor blades.  From the brand Gillette.  Bisaya man.
JellyAce – gelatin dessert.  A counterpart of Jell-O in other countries.
Jeep – a public utility vehicle.  There’s a history lesson here.
Johnson’s – baby powder.
Juicyfruit – chewing gum.
Kodak – picture.  I still laugh when I use this word.  Pa-kodak ta!
Mojo – sandals commonly used for hiking.  I was surprised when my friend thought this was a generic name and not a brand.
Pamper’s – disposable diaper.  I hear some people use this.
Photoshop – digital image editing.
Pilot – ballpen.  For a time this became generic in high school  Even when other expensive ballpen brands came out, we still call them pilot.
Post-It – self-stick notepaper by 3M.  Very common.
Scotch-Tape – transparent adhesive tape by 3M.  Very common.
Stick-O – wafer sticks.
Thermos – vacuum flask.  Many still keep using this.
Topsider – shoes by Sperry.  I think people in Bacolod still use this to pertain to a certain design of shoes.

Some are just in a certain localities.

tennis – Ask any Ilonggos in Negros and Panay.  They call any rubber shoes as tennis shoes.  My boss made me realised this.
pussy-cat – I used this word and the ladies just stared at me blankly.  In Negros this is another name for a headband.
tasty – Very familiar among the tagologs.  They told me it’s the brand of the first sliced bread.

But this is not just in the Philippines, trademarks that became generic are also common worldwide.  Here are some list aside from some of the international brands mentioned already above.  You might be surprise that you are actually using a brand name.

Band-Aid – adhesive bandages by Johnson & Johnson.
Frisbee – flying disk.
Escalator – moving staircase by Otis Elevator Company.
Rollerblade – in-line skates by Nordica.
Tupperware – plastic food storage.
Walkman – music player by Sony.
Xerox – photocopy.
Zipper – fastening device.

So, what’s in a name?  What else can you think of?  I know there are still more for this list especially those used in the Philippines.



  1. LoL@pussy-cat! I can’t believe that it’s only among Ilonggos that that word exists as “headband”. I used that a year ago in Davao and like you they gave me blank stares. How the hell did Ilonggos agree on this word? hehehe interesting list…how about dialect crossovers? “Sabot” in Cebuano is just funny in Ilonggo hihihihi!

  2. That’s a funny list indeed. I have too many stories about dialect cross overs. I have lived in dumaguete long enough to have forgotten a lot of my ilonggo words. One time, the pasta got overcooked because when my nanay asked when should she turn off the heat, I replied automatically “karon” (now in bisaya), and of course she left it there for a few more minutes because I said “later” in Ilonggo. Ay teh!

  3. ari bag-o, “sundia”, our dialect for watermelon is a brand of watermelon here in US, maybe they took the seed from negros or panay just like what mexico did to our mango and made their mango carry the manila brand that philippine mango can not even market their mangoes with manila as brand.

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